Have you ever tried opening a web page and abandoned the site entirely because it was taking too long to load? Some people are more patient than others, but a whopping 40% said that they abandoned a website that was taking longer than 3 seconds to load. With just 3 seconds to make a good impression, it is no surprise that many websites go unnoticed.
So how can you improve the loading time of your website? Luke Clum of Tutorialzine says first use a site speed testing tool to assess how your website is currently performing and then do the following:
a) Resize or remove large images and files.
b) Reduce the number of plug-ins in your site.
c) Eliminate flash files, which greatly weigh down performance.
d) Cache your site so that it won’t have to take time to fully assemble every time a user accesses it.
2. Clickable logos that redirect to the Home page
Sometimes, when I visit a website, I visit so many pages that it becomes hard to click on the ‘back’ arrow on the browser to go back to the Home page and this is when I appreciate a site that has a clickable logo that takes you back to the Home page, as is the case with our WebServes website. It is an easy addition that makes for a great UX.
3. Mobile optimized view
People are increasingly browsing the internet on their mobile devices and the thing with these devices is that people use them during ‘in-between times’ as I like to call them.
For example, browsing on the phone as you wait for the bus, or during the time it takes for your meal order to materialize into the food itself.
Since these time periods are relatively short, the need for instant gratification overtakes our minds such that as many a 30% of mobile web users said that they would wait for only 6 to 10 seconds before abandoning a webpage. It is therefore important to ensure that your website is optimized for mobile view so that it loads faster.
4. White space
Text is good and we all know that pictures speak a thousand words, but of what use is content that makes no impact? You need to absorb all this information and white space helps you do just that. Note: White space does not have to be white; it may be of any color as long as it is empty.
Make your website an aesthetic work of art by simply including some white space. In addition, having white space increases the prominence of the points you want to highlight. For example, enough white space around your mission statement ensures that it stands out.
‘Connect a million minds' has a clear website with lots of white space that clearly highlights their mission and the call to action; 'Pledge, Connect, Share'
5. Search bar
Having a Search bar makes it easier for users to find what they are looking for instead of combing through every page and using the browser’s ‘Find’ function.
It is better to have a user who finds what he/she needs, takes action and leaves happy, rather than having a user who spends a lot of time searching for what he/she needs and leaves unhappy.
These tips just scratch the surface in terms of improving a website for better User Experience. Do you have more to add? Share your thoughts with us!